In David's opening comments, he recommended the following:
Compare the sameness and differences from your competition, then change the sameness into differences. You can sell differences a whole lot more than sameness.
I like this!
I am also learning that one of the best resources here is going to be the people I meet. I've already traded business cards with a few people and look forward to staying in touch, in one way or another.
So, I'm off to bed, after a 20 minute video chat with my family back in Bend. Thankfully Sam's pink eye has greatly improved!